.webp){kind=small}
.webp)
Göteverse (AR | VR)
GöteVerse is a VR project that immerses users in Gothenburg’s cultural and historical landmarks, bridging the city's past, present, and future.
Key Concept: Göteborg + Verse: Merging geographical and cultural exploration into one expansive experience.
Benefits:
- Immersive Exploration: Travel through different eras of Gothenburg.
- Engaging & Modern: Appeals to both culture lovers and tech enthusiasts.
- Versatile: Captures diverse cultural content, enhancing user engagement.
Challenges Addressed:
- Historical Disconnection: Visualize past and future landscapes to connect with the city’s history.
- Engagement Deficit: Interactive VR elevates traditional exploration methods.
- Navigational Complexity: Simplified, intuitive design aids historical context navigation.
My Role as UX/UI Designer:
- User Research: Tailoring design based on user needs.
- Experience Design: Creating immersive and intuitive interfaces.
- Usability Testing: Ensuring a seamless user experience.
Business Potential:
- Revenue: Monetization through purchases, subscriptions, and premium content.
- Promotion: Unique platform for cultural promotion and educational outreach.
- Sponsorship: Opportunities with local entities for mutual exposure.
User Insights:
- Historical Awareness: Users want to learn about the city's past.
- Engagement Needs: Demand for interactive and visually engaging content.
- Feature Preferences: Interest in time-specific views and future projections.
Solution:
GöteVerse offers a user-friendly, immersive experience of Gothenburg’s history and culture, with intuitive navigation and rich contextual content.
Learnings:
- User Engagement: Essential to create meaningful content.
- Design Balance: Historical accuracy vs. user experience.
- Ongoing Development: Evolve the app based on feedback.
Conclusion:
GöteVerse redefines how we explore Gothenburg, offering a compelling platform to experience the city’s past, present, and future.
In the VR experience, users can stroll through the charming Haga Nygata, dive into the history of Feskekörka, wander the lush landscapes of Slottskogen Park, explore contemporary art at Röda Sten Konsthall, and enjoy panoramic views from Masthuggskyrkan. GöteVerse is both a bridge to the past and a window to the future, making it an essential tool for locals and visitors alike.
.webp)